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Xenai Digital

PartnerEvidence-rich profile

AU/NZ · Australia

Enterprise Salesforce transformation with deep Marketing Cloud, Data Cloud and managed-services expertise.

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Company size
Team size, as claimed by the partner: 250+ employees (Xenai's own site, retrieved 3 Sep 2026); the AppExchange listing states 400+ consultants (retrieved 3 Sep 2026). Neither figure is independently confirmed.
Founded
2023
Customer size
Evidence-based estimate from 8 named clients; not confirmed by the partner. One client with published scale: enterprise, 13,000 staff (Craveable Brands, client's own figures as republished by Xenai).
Regions
AU/NZ
Last checked
5 Sept 2026

Partner snapshot

No brief on file yet — a factual snapshot, not a fit reading.

Primary products
Marketing Cloud, Data Cloud, Service Cloud, Agentforce/Einstein AI
Regions
AU/NZ
Engagement types
implementation, integration, managed services, advisory
Customer size
Evidence-based estimate from 8 named clients; not confirmed by the partner. One client with published scale: enterprise, 13,000 staff (Craveable Brands, client's own figures as republished by Xenai).

Not assessed from this record: budget bands

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Sourced outcomes

Every number links to its source and its evidence label.

+442%

Two-week Data Cloud pilot campaign — not a full program result

first two weeks of the pilot · Fiji Airways

Source: travelweekly.com.au, March 2026

Client-verifiedView evidence

+30%

2024 · Fiji Airways

Source: xenaidigital.com.au

Partner-reportedView evidence

90 hours/month

timeframe not reported · Positive Salary Packaging

Source: xenaidigital.com.au

Partner-reportedView evidence

Where this partner fits best

Multi-cloud Salesforce transformation

Named multi-cloud programs across Service, Marketing and Data Cloud — Fiji Airways' customer-experience platform and El Jannah's four-product rollout.

Marketing Cloud and Data Cloud programs

Deepest documented evidence: a Salesforce partner award reported by Travel Weekly, named Marketing Cloud and Data Cloud case studies, and Marketing Cloud credentials on the AppExchange listing.

Managed services and optimisation

Ongoing Marketing Cloud managed services for UNICEF Australia since 2020, audits and 12-month roadmaps for Craveable Brands, and a published optimisation offering.

How they work

  1. 1. Discover

    Inferred by SFTenders

  2. 2. Design

    Inferred by SFTenders

  3. 3. Deliver

    Inferred by SFTenders

  4. 4. Optimise

    Inferred by SFTenders

Inferred by SFTenders — Xenai is invited to confirm.

Engagement types: implementation, integration, managed services, advisory

Salesforce expertise

Primary expertise

Marketing Cloud

1-2 projects delivered

4 quantified outcomes · 2 documented projects

Data Cloud

1-2 projects delivered

3 quantified outcomes · 1 documented project

Service Cloud

1-2 projects delivered

3 quantified outcomes · 1 documented project

Agentforce/Einstein AI

1-2 projects delivered

0 quantified outcomes · 0 documented projects

Supporting expertise (2)
Sales Cloud · 1-2 projects deliveredMuleSoft · published expertise, no delivery evidence

Case studies

Fiji Airways — customer-experience transformation across Service Cloud, Marketing Cloud and Data Cloud

Fiji Airways centralised customer support on Service Cloud with Knowledge articles and self-service, automated personalised email, social and SMS campaigns in Marketing Cloud, unified customer data in Data Cloud, and revamped lead capture and nurturing. Xenai reports a 30% lift in campaign engagement and a 25% lift in conversions (2024). Travel Weekly independently reported the programme winning a Salesforce partner award, with a Data Cloud pilot campaign returning 442% ROI in its first two weeks.

30% lift in campaign engagement and a 25% lift in conversions (2024)

Quantified outcomeView evidence

Positive Salary Packaging — Service Cloud quoting automation

Service Cloud quoting automation for Positive Salary Packaging: approximately 350–400 quotes per month processed while saving around 90 hours of manual work monthly, per Xenai's case study. Adam McGilchrist, GM Product & Development, is quoted on the page.

Named-client outcomeView evidence

Cancer Council Victoria — Marketing Cloud migration

Marketing Cloud migration for Cancer Council Victoria, replacing more than 100 spreadsheets with governed, deliverability-checked campaign data, per Xenai's case study. Mary Hayward, Project Manager, is quoted on the page.

Named-client outcomeView evidence
View all outcomes (9)

UNICEF Australia — Marketing Cloud managed services for donor engagement

Ongoing Marketing Cloud managed services supporting UNICEF Australia's donor engagement since 2020: crisis-ready email and SMS templates, automated donor journeys in Journey Builder, executive campaign reporting and Einstein-supported outreach, with a dedicated Marketing Cloud developer two days per week. Xenai publishes the relationship; outcomes are described but not quantified.

Self-reported outcomeView evidence

Children's Research Foundation (Channel 7 CRF) — CRM and grants solution

CRM and grants solution for the Children's Research Foundation: around 10% of time saved on every grant submission and 1,000+ grants across 50 years migrated, per Xenai's case study. Ali Valentine, Marketing & Fundraising Manager, is quoted.

10% of time saved on every grant submission and 1

Named-client outcomeView evidence

El Jannah — Service Cloud, Marketing Cloud, Data Cloud and Agentforce rollout

Service Cloud, Marketing Cloud, Data Cloud and Agentforce rollout across El Jannah's restaurant network, per Xenai's case study. Outcomes are described qualitatively; no quantified figures are published.

Self-reported outcomeView evidence

Craveable Brands — Sales Cloud and Marketing Cloud audit and roadmap

Sales Cloud and Marketing Cloud audit for Craveable Brands (Red Rooster, Oporto, Chicken Treat, Chargrill Charlie's) with a 12-month roadmap and Social Customer Service rollout, per Xenai's case study. The group publishes 600+ restaurants and 13,000 staff.

Self-reported outcomeView evidence

Suburban Land Agency (ACT Government) — Marketing Cloud on Hyperforce

Marketing Cloud on Hyperforce with Australian data residency for the ACT Government's Suburban Land Agency, including three CRM sandbox integrations, preference pages and journeys, per Xenai's case study.

Self-reported outcomeView evidence

Fiji Airways Tabua Club — Marketing Cloud integration for the frequent-flyer programme

Marketing Cloud integration consolidating the TabuaMail and BulaMail streams for Fiji Airways' Tabua Club frequent-flyer programme, per Xenai's case study.

Self-reported outcomeView evidence

Industries and customer profile

Industries served

  • Transport & logistics
  • Nonprofit
  • Government / public sector
  • Retail & e-commerce
  • Consumer goods
  • Banking & financial services

Customer size

Customer size: not confirmed. 1 of 8 named clients publish employee counts. The rest do not.

Bands: small business <200 · mid-market 200–999 · enterprise 1,000+ employees.

Named clients

Each name links to its evidence.

Leadership

Pauline Pangan

Chief Executive Officer — role last verified March 2026

source · retrieved 2026-09-05

Regan Yan

CEO, Digital Alchemy (acquiring group)

source · retrieved 2026-09-02

Team size, as claimed by the partner: 250+ employees (Xenai's own site, retrieved 3 Sep 2026); the AppExchange listing states 400+ consultants (retrieved 3 Sep 2026). Neither figure is independently confirmed.

What to verify before engaging

  • Pricing and minimum project size
  • Client rating (the listing publishes none)
  • Reference availability for your industry

Transparency, not a flag — ask the partner directly; we can source these on request.

Research notes & 18 sources

Research notes & 18 sources

Partner-published material

Inferences made by SFTenders

Inferred by SFTenders — the partner is invited to confirm.

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