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Xenai Digital
Consulting Partner· Sydney (AU)Select tier — retrieved 2026-09-02 · AppExchange listing (legacy Salesforce tier name)Sydney-headquartered Salesforce consultancy (formerly AFDigital), one of the first Salesforce Marketing Cloud partners in APAC.
· Checked 2026-09-16
What they do
Supported products and clouds, from the research record:
- Agentforce Marketing
- Agentforce Sales
- Agentforce Service
- Data 360
- Marketing Cloud
- Sales Cloud
- Service Cloud
- MuleSoft
- Heroku
Travel & hospitalityNonprofitBanking & financial services
Evidence
Researched and sourced by SFTenders
Corporate registrationSource checked
XENAI DIGITAL PTY LTD, ABN 54 673 228 727 — active from 27 Nov 2023, GST registered, NSW
Predecessor AFDIGITAL PTY LTD (ABN 61 618 294 116) is still listed active in ABR (re-checked 2026-09-16). Parent/ownership — which entity holds current contracts — is not determinable from publicly accessible sources (checked 2026-09-16; ASIC manual lookup not anonymously accessible, predecessor entity not resolvable anonymously).
Sources: Australian Business Register, XENAI DIGITAL PTY LTD (ABN 54 673 228 727): https://abr.business.gov.au/ABN/View?abn=54673228727 — retrieved 2026-09-03 · Australian Business Register re-check, both ABNs active (predecessor AFDIGITAL PTY LTD, ABN 61 618 294 116: https://abr.business.gov.au/ABN/View?abn=61618294116): https://abr.business.gov.au/ABN/View?abn=54673228727 — retrieved 2026-09-16
Team sizeConflicting
- 250+ team across APAC (own site)
- 400+ consultants across APAC (AppExchange listing meta)
Both figures are published claims. We don't pick a winner — the discrepancy is the information.
Sources: Own site (250+ claim): https://xenaidigital.com.au/from-afdigital-to-xenai-digital/ — retrieved 2026-09-18 · AppExchange listing meta description (400+ claim): https://appexchange.salesforce.com/appxConsultingListingDetail?listingId=bae1fc9f-759c-44ec-b420-317a1b8da509 — retrieved 2026-09-02
16 certifications across 4 certified experts
Source: AppExchange listing (certificationCount / certifiedExpertCount): https://appexchange.salesforce.com/appxConsultingListingDetail?listingId=bae1fc9f-759c-44ec-b420-317a1b8da509 — retrieved 2026-09-02
Key people
Pauline PanganSource checked
CEO
Role last independently verified 23 Mar 2026.
Sources: B&T, 13 Feb 2024: https://www.bandt.com.au/digital-alchemy-acquires-afdigital-starts-xenai-digital/ — retrieved 2026-09-02 · Travel Weekly, 23 Mar 2026 ("Xenai Digital CEO Pauline Pangan" quoted): https://travelweekly.com.au/fiji-airways-customer-experience-transformation-earns-xenai-digital-a-salesforce-award/ — retrieved 2026-09-08
Partner supplied — shown, not endorsed
These claims come from the partner’s own channels and were not independently verified.
Fiji AirwaysTravel & HospitalityPartner supplied
Service Cloud, Marketing Cloud, Data Cloud CX transformation.
- 30% increase in campaign engagement rates (verbatim, undated)
- 25% increase in conversion rates (verbatim, undated)
Sources: Own case study: https://xenaidigital.com.au/fiji-airways/ — retrieved 2026-09-18 · Bridge: Travel Weekly, 23 Mar 2026: https://travelweekly.com.au/fiji-airways-customer-experience-transformation-earns-xenai-digital-a-salesforce-award/ — retrieved 2026-09-08
Positive Salary PackagingFinancial ServicesPartner supplied
Service Cloud quoting automation.
- ~350–400 quotes per month
- ~90 hours of manual work saved monthly
Source: Own case study (quote: Adam McGilchrist, GM Product & Development): https://xenaidigital.com.au/positive-salary-packaging-2026/ — retrieved 2026-09-18
Cancer Council VictoriaNonprofitPartner supplied
Marketing Cloud migration with governance and deliverability fixes.
- Over 100 spreadsheets eliminated
Source: Own case study (quote: Mary Hayward, Project Manager): https://xenaidigital.com.au/cancer-council-victoria/ — retrieved 2026-09-18
Recorded notes on this record
- Recorded follow-up: Homepage "2025 Salesforce ANZ Partner of the Year" banner is self-published — independent confirmation not found as of 2026-09-16 (Salesforce newsroom unreachable from the research environment; web search returned no independent confirmation). Claim renders labelled self-published.Source: https://xenaidigital.com.au (retrieved 2026-09-16)
- Recorded follow-up: AppExchange industry competencies: none — sector list comes from news coverage and own-site positioning.Source: https://xenaidigital.com.au (retrieved 2026-09-16)
Footprint
Footprint — not in our record.
Commercial clarity
Contracting partySource checked
XENAI DIGITAL PTY LTD, ABN 54 673 228 727 — active from 27 Nov 2023, GST registered, NSW
Predecessor AFDIGITAL PTY LTD (ABN 61 618 294 116) is still listed active in ABR (re-checked 2026-09-16). Parent/ownership — which entity holds current contracts — is not determinable from publicly accessible sources (checked 2026-09-16; ASIC manual lookup not anonymously accessible, predecessor entity not resolvable anonymously).
Sources: Australian Business Register, XENAI DIGITAL PTY LTD (ABN 54 673 228 727): https://abr.business.gov.au/ABN/View?abn=54673228727 — retrieved 2026-09-03 · Australian Business Register re-check, both ABNs active (predecessor AFDIGITAL PTY LTD, ABN 61 618 294 116: https://abr.business.gov.au/ABN/View?abn=61618294116): https://abr.business.gov.au/ABN/View?abn=54673228727 — retrieved 2026-09-16
Budget bands
Not provided
Pricing basis
Not provided
Exclusions
Not provided
Support arrangements
Not provided
Commercial terms publish when partners complete licensing review.