Claims need context
A claim should name its source, scope, review date and limits. A checked source is not a general quality endorsement.
TRUST & EVIDENCE
Confidence comes from knowing why.
Keep evidence visible, uncertainty explicit, and consequential actions under your control.
Matches need reasons
Show which requirements align and what remains unconfirmed. Paid visibility must be clearly labelled and kept separate from organic matching.
Decisions need control
Review the recipients, content, attachments and visibility before sending or publishing. Changes to an approved action require a fresh review.
A shared evidence language.
Source checked
A specific claim was checked against a stated source.
Partner supplied
Provided by the partner or product vendor.
Observed
Recorded directly through an authorised observation.
Inferred
A reasoned interpretation; confirm before relying on it.
Conflicting
Available sources disagree.
Unknown
There is not enough information to assess the claim.
Freshness is separate: Current, Outdated or Unknown.